universal artist ariana grande

  Case study- Research into a universal music artist.

Copyright

1.     Who write the artists’ songs?

Ariana Grande is most commonly credited as co-writing her music. Although she works with the writing team whilst the music is being produced most of the lyrical composition comes from other composers. Mac Miller, Babyface, Jordyn sparks, Max Martin are some of the many composers that have co-wrote her music. However she has written some songs (e.g. into you-Dangerous women), Ariana has also written music for other artists’ (e.g All my love-major lazer).

2.     Have any of their songs ever been covered by other artists?

In a recent radio interview Anne-Marie (singer and songwriter) covered Ariana’s Dangerous women at the mtv live studio session. Fifth Harmony (girl band-first seen on Americas got talent) also did a cover of Honeymoon Avenue off of Ariana’s 1^st album Yours truly.

3.     Have any of their songs ever been leaked online?

A recent song that Ariana was featured on along with avicii ‘roads’ has been leaked. The song was a possibly going to be played as part of her tour set list but was removed. Furthermore a song that was recorded for the Trolls movie ‘they don’t understand’ was leaked before the movie itself was released.

4.     Has the artist ever expressed a view on copyright?

Although she has not expressed her personal view on copyright, she has however recently been sued for copyright legislations over her song ‘one last time’.

5.     Is their music available on spotify?

All of her albums and singles are available on spotify. Her music was first published on spotify in 2013 after the release of her first album. This is available to all her fans who are prefer streaming over buying her records. This also increases her publicity.

6.     How much have they earned through spotify/ streaming services?

Ariana Grande makes $1,359.01 annually spotify and other streaming services.

Ownership

1.     Which specific label is the artist signed to?

Ariana is signed to ‘republic records’ which is owned by universal music group. Her first album that was released with this record label was in 2013 and gained alot of success.

2.     What other artists are signed to this label?

Other artists that are signed to record label include Nicki minaj, Drake, Lil Wayne, The weekend and Enrique iglesias. Whom are all very well know and very successful in today’s industry. This also fact that they have international artists from other countries means that their company earns more money from international countries.

3.     What is the main genre produced by this label?

R’N’B, pop, rap are the main genres that this record label produce and is commonly known for. Although they have produced some rock and soul.

4.     Has the artist collaborated with any other artist on the label-either on record or touring together?

Ariana has collaborate with Nicki minaj and Jessie J on the single ‘Bang Bang’ which made to number 1 in less than 40 minutues after being released. Ariana has also collaborated with the weekend on ‘love me harder’ which also spend 3 weeks at the top of the charts.

5.     Who distributes the artists’ records?

Ariana’s music is distributed by her record label. Her music is also distributed and promoted by her manger Scooter Braun. Scooter Braun is also in charge of her tour and manages the stage set up, the tour set list.

6.     Do they have a VEVO channel?

Ariana’s VEVO channel has over 4 billion views and over 13 million subscribers. She 12 VEVO certified videos which means that each of them have over 100

Convergence and synergy

1.     Has the artist collaborated or promoted/been promoted by any other company within the Vivendi group?(e.g. performed on a soundtrack for a studio canal film)

Ariana has record a song for the new Disney animation ‘trolls’.

Ariana is featured on a record called ‘don’t be gone too long’ by Chris Brown, who is signed to interscope records. Furthermore, Ariana has a song with island def jam recording artist iggy azalea.

2.     Has the artist promoted/been promoted by any other company/brand?(e.g. Jay Z pre-released for Samsung users/U2 and Apple/iTunes)

Ariana has previous been promoted by beats by dr. dre. In addition to her music she is also very well known for her ‘cat eye’ make up look and in 2015 Ariana was promoted by MAC cosmetics.

Promotion and targeting audiences

1.     Who are the target audience for the artist?

Arianas target audience varies from young children aged 6-10 from the hit show ‘sam and cat’ on nickelodeon. However, ariana’s target audience is not limited. She does not make music for one particular age group.

2.     How have they used above the line promotion in their last two album releases?(e.g. TV appearance/interviews and performances ,billboards, radio, magazines)

Ariana has had many recent radio interviews and magazine cover shoots to promote her up coming tour for her latest album ‘ dangerous women’ and also for her last album ‘my everything’. Her albums and tour (dates and merchandise) have been put on billboards across the us and internationally. In addition she has also performed songs of off her albums at award shows.

3.     How have they used below the line promotion in their last two album releases (e.g. Twitter, Facebook, apps, text alerts, viral games, viral videos.)

Her tour dates were first announced on social media (Instagram and twitter). Also, Ariana has released an app where she also promotes her albums. When she was on jimmy fallon she did impressions of famous/singer with signature voices which went viral on instagram, youtube and twitter.

4.     How have they promoted their music in different ways in different countries?

Whilst in japan to promote dangerous women Ariana did radio interviews and performed song off her new album. Another way that Ariana has promoted her music in London is through her lips London clothing line.