30 Seconds To Mars

COPYRIGHT:

The majority of "30 seconds to Mars'" songs are written by the lead singer Jared Leto. However, there have been occasions when other artists, such as Bjork and Sting, have contributed to creating their album. The band's lead singer has addressed publicly his thoughts on their songs being leaked. Leto said to "Rock Sound" that "It's sort of inevitable that it's going to be leaked at some point" referring to their album "This is War". Though speaking out about their music being leaked, copyright has not been an issue for the band so far. Their music is available online which includes all their albums. All artists on the app are given the same fee which is, every 100 times one of their songs are played the receive £12.00.

OWNERSHIP:

"30 seconds to Mars" are signed to Universal Records along side other artists such as; Ariana Grande, Calvin Harris, Selena Gomez and many more. Universal Records has a wide variety of music genres that are produced as far as punk rock to indie. On "30 seconds to Mars'" album "This is War" they produced two versions of their original song "Hurricane". One of which includes the collaboration with fellow Universal Records artist Kanye West, however this was not featured on the band's YouTube channel "30SecondsToMarsVEVO".

CONVERGENCE AND SYNERGY:

The band has used other means when collaborating and promoting themselves with other companies. Recently the band was contacted by Activision asking if they could use one of their songs on a video game. The song "The Kill", preformed and written by "30 Seconds to Mars" has now been featured on Activision's Guitar Hero(R) World Tour set list.

PROMOTION AND TARGETING AUDIENCES:

This band mainly targets the audience of Rock lovers closer to the teenage years instead of adults as they are a vaguely new band. This means they are more in tune with social media making it easier for them to garb a younger audience. They do this by promoting their albums on websites such as Twitter, Instagram and Facebook (their main social media platforms). Due to the lead singer, Jared Leto, being a successful Hollywood actor, it has also helped to create a fan base for them as they are gaining support from all areas.

 HARDWARE AND CONTENT

The band's latest album called "Live at the Roundhouse" was released on the 4th of December in 2013. This album consists of 14 songs all record from live shows. Their previous album to this was released the same year on the 17th of May and was called "Love, Lust, Faith and Dreams" which contained 12 songs. "Live at the Roundhouse" released no singles, however, "Love, Lust, Faith and Dreams" released 5. You are able to buy both of these albums on CD, however, only "LLFD" is available on iTunes. The band placed all-access passes into 12 copies of one of their albums, this then showed the bandmates' appreciation for marketing as they later revisited this by putting fans' photographs on the cover of their third album, "This Is War". To encourage audience participation, the band solicited photographs from their fans, the first 2,000 of which were used to create the album's 2,000 different covers. The band originally formed in 1998 and because there have been no new significant releases of hardware for music since the 80s therefore their music has never been repackaged for its promotion and distribution.
 

 AUDIENCE BEHAVIOUR AND CONSUMPTION
'LLFD' and 'Live at the Roundhouse' have no specific details for how many albums were sold, however, their album 'This is War' sold 4 million copies world wide and 500,000 in the US alone.

 This same album charted at number 18 in the US but reached number 15 in the UK. Both 'This is War' and 'LLFD' were sold on; CDs, DVDs, LP and available for digital download.