Coldplay has five band members, firstly the lead singer Chris Martin, Guy Berryman, Johnny Buckland and Will champion which all came together in 1996- 1997. All five boys attended the Collage of London and were all music influenced as kids. Chris Martin who is the lead singer is also a songwriter necessary for creating all the groups singles. Their songs have been covered by many successful artist including Ellie Goulding who sang don’t panic, Alicia keys who covered clocks and Noah and the Whale who performed Paradise. Coldplay have previously been accused of copyright which they later admitted since then the allegation has been cleared up without any negativity from fans. They stated “We’ve so directly stolen off anyone before. We’ve never paid for our plagiarism” This emphasises that They have been using inspiration from artists to create all their songs and some are more noticeable than others, we can argue they believe its necessary s that is what they have grown up on and where they get all of their creativity from. Coldplay are also on Spotify and earn quite a lot of money from sites like ITunes. However, they decided not to distribute their album ghost stories onto Spotify.

When Coldplay first started out they got spotted in Camden by Fierce Panda Records who gave they a one of offer which they took. Later on they got signed by the Universal music group, Emi, Warner music group, Atlantic records, Capitol records and their main label Parlophone. Parlophones main genre is rock however Coldplay are more alternative rock. Parlophone has many artists including the Beatles, John Lenon, David Guetta, Radiohead, Queen, The verve, Iron maiden, Freddie Mercuary and the two door cinema club and many more. Coldplay have collaborated with Kylie Minogue who is also from Parlophone. Chris Martin has appeared in a number of her singles and also shared the stage for a duet in 2014 ‘Where the Wild roses grow’ and ‘can’t get you out of my head’. In addition, Avicci who I s also signed to Parlophone co-wrote and and produced the bands 2014 hit ‘A sky full of stars’ which is the precursor to the bands current single ‘adventure of a lifetime’ Chris Martin returned the favour by co-writing and appearing on ‘true believer’ from Avicci’s 2015 stories Album and turning up again on the track ‘Heaven’ In December 2013 Coldplay announced future releases will be distributed by Atlantic Records in the US due to complications. Coldplay has an official Vevo account, there YouTube has also got 7533994 subscribers and 4542022412 video views.  They are estimated to make £24.8K-£396.2K monthly and £297.1k-£4.8m On a yearly basis.

Coldplay has been in several movies and TV shows which has definitely helped promote their music, this includes The Hunger Games: catching fire, boyhood, the amazing Spiderman and unbroken these are all major movies and big hits. On top of this Apple has also helped Coldplay with the costs of Adventure of a lifetime. In return Coldplay promoted apply headphones by allowing apple TV to feature their music video of adventure of a life time but having the monkeys grabbing Beats headphones. However, Apple went further and included Coldplay on an electronic billboard in Times square, New York.

Coldplay has a large target audience which varies from about 14-48 they make their music modern and change it with the current time period. They vary their lyrics and often change topics. They have used above the line promotion including using Electronic billboards, Apple, and featured on Magic radio. Plus, they have also performed live at the superbowl, Brit awards and most recently Glastonbury. On the other hand they have also used below the line promotion such as Skype celebrating ‘A head full of dreams’ with exclusive Coldplay mojis, meaning they helped bring to life and create Coldplay’s animations. They have also used Twitter where they have huge amount of followers to announce albums, tours and dates and also to promote their new product- rainbow pencils. Lastly, they also tour all around the world gaining more popularity and followers. They use a variety of ways to promote themselves to other countries such as the radio, TV, YouTube Social media and definitely when they perform in a different country.