50 Cent

Copyright

50 Cent’s career has spanned over 16 years, he has released over 100 songs in this timeline. 50 Cent’s songs are mainly wrote by himself because usually puts them on mix tapes or albums. He also writes for other people ranging from Ciara to Eminem, who is his artist.50 Cent’s songs are very popular; on average getting over 1 million views on ‘VEVO’; because of his fame on YouTube, there are many covers of his by random people but by signed artist there is only one that is shown which is Post Malone’s cover of ‘window shopper’.50 Cent has kept a tight ship when it comes to albums and what is released, this may also be the reason for why there isn’t a case of 50 Cent’s songs being leaked. Although many artist do not like copyright infringement on their music, it seems they are happy to do it to others; 50 Cent is one of these artists. Rapper 50 Cent stole some of the lyrics for his 2003 hit "In Da Club" from a song by former 2 Live Crew frontman Luther Campbell, an attorney claims in a lawsuit. Richard C. Wolfe filed the copyright infringement lawsuit against Curtis James Jackson, aka 50 Cent, in Miami federal court last week on behalf of Lil' Joe Wein Music. 50 Cent is a very important and popular artists, to keep his status he has to release music on many platforms; Spotify is one these platforms.  Spotify admits the average "per stream" pay-out to rights holders lands somewhere between $0.006 and $0.0084.

Ownership

50 Cent was signed to Interscope for most of his careers until he left in 2014 and later signed to Capitol Records. Feud over albums and money forced him to leave. Interscope have many artists, ranging from Tory Lanez to Kendrick Lamar. Their focus genre is mainly hip-hop and pop. Capitol Records artist’s range from Jimi Hendrix to Rod Stewart, because of their wide range of artists it is no surprise that their    main genre is varied. In Interscope 50 Cent collaborated with most artists but the most famous collaboration was with the game, this is probably the most famous because this later turned into a viscous ‘beef’. In Capitol however, he hasn’t had any problems with artist butt mainly collaborates with his group ‘G-Unit’.

Convergence and Synergy

50 Cent’s music career is only a fraction for why 50 Cent is still in the top 10 earners of the music business, his many features in films and TV shows has accumulated great wealth. He regularly does soundtracks for films and TV shows but mainly his shows. He not only is in entertainment; he has his own headphone ‘SMS audio invests in platinum and has his own alcohol ‘EFFEN’.

Promotion and Targeting audience

50 Cent’s mogul platform has widened his range of audience on a global scale but started out with teenagers as the main audience. 50 Cent is very smart in the way he promotes his music and his products, he uses both under and over the line promotion. He is a household name and voice because if regular appearance on radio and talk shows showing his quirky personality and likeable attitude, and he also uses Twitter and Instagram to view his opinion on things while slyly promoting his products or songs in a hashtag or in the final clips of the video.
Hardware and content

50 Cent's most recent latest ep/mixtape had many delays in its release date but it was promoted and released within a month. His busy schedule meant that he had to record it in his spare time, he was mainly working on promoting and starring in his TV show;Power. In this short ep/Mixtape only seven tracks were featured in this. Although there were only seven tracks they were all used in background music for his TV show, but also available for digital download via datpiff and thisis50 which is his website.For the production of these songs, Laptops and electronic platforms were used for this mixtape; this is usually used for hip-hop beats. Mainly this mixtape was for his TV show from clear indicators in the lyrics and the title.

Audience behaviour and consumption

50 Cent's record sales have declined dramtically over is decade in the music business,both his mixtapes didnt reach over 300,000 record sold, compared to his 2005 album which sold over 11 million records.in the US 50 Cent charted 38 but in the UK he didnt chart, 90% were downloaded while the other 10% were CD sales. It is very hard to get facts and figures for illegal downloading because of many ways to do it through different sites.