Research Universal Artist Mo

Lil Wayne 

Copyright

1.      Gillie da kid was one of Lil Wayne’s writers, although his audience didn’t know that he didn’t write his songs. Lil Wayne was a unique artist that was recognized for distributing music that was told to the mass audience that the music he created was always improvised. This allowed him to expand his audience because he was thought as “different” compared to his competitors.

2.      One of the effective ways for Lil Wayne to promote his music, is by releasing music along side other artist, these artist release music featuring Lil Wayne, this then allows him to be discovered by a much larger audience.

This is a way of advertising his music within other acts. This could be very effective and helpful for Lil Wayne because if that specific song becomes a hit, then Lil Wayne can be discovered and recognized from that hit song. Thus succeeding with that artist. This also opens other windows of opportunities for Lil Wayne to take advantage of, if the act he synergized with succeeds, then he may be able to produce music with that artist in the future, as well as benefit from their late hits.

3.      Many of Lil Wayne songs have been leaked online, not only his songs but along with other artists. Their songs are leaked onto websites containing other illegal music. Even though the majority of people today do make illegal purchases online, this could be at some advantage for Lil Wayne. This is because some of his audience may not consider buying his music because of the ability to purchase music online. Having his music online not only it expand his audience, he will be able to reach a half of the market that will be able to hear his music as like a “free sample” what I mean by this is children today purchase illegal music online and those music tracks may not have a better copy then the original. This is beneficial because those who prefer a copy with higher quality would most likely purchase the original version.

4.      Unfortunately Lil Wayne hasn’t expressed a view on copyright, his opinion has never been brought upon the idea of copyright, and how it links to his sales and his music. But if his music was illegally downloaded on websites and it harmed his sales revenue, then he would have an issue to express, and most likely deal with it.  

5.      Yes Lil Wayne’s music is available on Spotify; his music can also be listened to but must be paid for the full copy. Spotify allows you to listen to tracks for free, this is helpful for Lil Wayne because it allows him to expand his audience by allowing more people to listen to his music, this way it promotes his advertisements by synergizing with spotify.

6.      Lil Wayne has made a significant amount of profit from spotify, it was a big help to his cross promotion because it reached further areas of the market. Once customers listen to his music on spotify, it makes them want to purchase spotify premium. This allows you to have much more benefits from listening to music on spotify. It requires the customer to pay monthly and so this makes spotify at an advantage. Lil Wayne gains from this because his music is recognized and can be listened to through applications such as spotify.

Ownership

1.      Lil Wayne signed to Cash Money Records at the age of 9, being the youngest member of the label with such talent and potential. His music continued to expand as the record label grew with him. The more music he continued to produced, the more people began to recognize him.

2.      Other artist include: Nicki Minaj, Drake and Birdman who either still or previously signed for the record label. The record label is estimated at 300 million. 

3.      The main genre that it produced by Cash Money Records is Hip/Hop and rap.

4.      Lil Wayne has collaborated with Drake and Nicki Minaj on the Cash Money record label. Working with both of them allows him to also expand his audience and to also profit on his sales since he’s benefits from combining his audience with Drake’s and Nicki Minaj’s.

5.      Universal music group is a big part in distributing Lil Wayne record but so is the company that Lil Wayne started (Young Money Entertainment). Universal is basically the parent company, above Young Money Entertainment.

6.      Lil Wayne does indeed have a Vevo channel, where his music is promoted in public places such as Youtube.

Convergence and synergy

1.      Lil Wayne negotiated terms with the CEO of Vivendi, Vincent Bollore, in ways his music can be promoted and recognized by the mass media

2.      Lil Wayne made an agreement with a liquor manufacturer, with Straight Up Brands, to create an all new, branded alcoholic beverage. This allows him to make profit by making deals with manufactures and promoting their alcoholics beverages.

   

Promotion and Targeting audiences

1.      The target audiences are teenagers to young adults who favor Hip/Hop and Rap genre.

2.      You could find Lil Wayne’s music on an advert on YouTube, or a poster near an underpass or station. This is above the line promotion because it is released to the mass audience, as well as his current target audience, it can be considered as the right choice to aim to the mass audience because you could grasp the interest of some of the audience that you didn’t plan to reach.

3.      Lil Wayne has fan pages, blogs, and social media on majority of platforms; this is below the line promotion because it aims towards the audience that already considers Lil Wayne to be of their interest. Below the line promotion is specifically for those who fancy Lil Wayne’s music, allowing them to either recommend or continue to listen to their music.  

4.      Lil Wayne benefits from promoting his music on social media because it reaches his audience on a global scale; social media today is used by the majority of the mass audience. Advertising on social media is a great way to reach your target audience.