Universal Artist Taylor Swift

Taylor swift:

Copyright:

• Taylor swift wrote nine of the albums and 16 songs alone, while the remaining seven were co-written with Rose, Max Martin, Dan Wilson, Ed Sheeran, and Gary Lightbody. Furthermore, her songs have been covered by other artists such as Jennie Lopez singing with her song (jenny from the block) which made the song very popular and many other artists and celebrities sung her songs “Drops of Jupiter” by train”,” white blank page” by Mumford & sons and “Untouchable” by Luna Halo” etc. One of her song which repeats the same lines (this sick beat) which caused a huge problem for other artists, it contains the same word because they also have the similar content in their albums. Yes, her recent new album leaked online “1989” reaches back to the year of her birth for its motivation. But the superstar was forced to struggle with a very modern problem when music from the unreleased project leaked online on Friday (Oct 24). Moreover, swifts last album, ‘Red’, leaked in it’s entirely before it dropped in 2012, and went on to sell more than a million copies in its first week. Although it is a huge success for Taylor swift because it ultimately sold more than three million copies, making it the only Triple Platinum Album of 2012.

• Taylor swift’s songs have been leaked online, her album ‘1989’ has been leaked online on the 24th of October 2015. Songs like ‘Shake it off’ and ‘Blank space’ leaked from her album and were instant hits. They were removed from YouTube within hours.’ A California judge had thrown out a copyright lawsuit claiming that Taylor Swift stole lyrics for Shake It Off. In his legal documents, Braham claimed that his track, Haters Gone Hate, contained the same 22-word phrase that Swift had used within her song, which broke records in the US when it was released last year. There were various other leaks which had been leaked onto sites such as zippyshare.com, or via individual drop boxes. People believe that the album was leaked in France because the track numbers and all the album information was in French. Her album ‘Red’ was fully leaked in its entirety. This was bad for Taylor swift because people would have downloaded her songs without paying. Also, a lot of people would avoid buying her album because most of the songs would be online, which lead her to get less money from her latest album and decreases the demand for her song because it was much easier to access and get to listen from apps and illegal websites.

• Taylor swift and Spotify may have broken up last year, Swift has refused to put her new album “1989” on the digital music website. This isn’t the first time she refused to release an album with the online streaming service. In 2013 her album “Red” was not available for several months on Spotify. Taylor swift earned $2 million from streaming her songs over the past year but that’s not particularly true it seems that she got much less then this she said the domestic streaming pay-out from the past year was much lower at $ 500,000.

Ownership:

• Taylor swift has been signed with the independent label Big Machine Records and became the youngest artist ever signed by the Sony/ATV Music publishing house. There are many artists that are signed to big machine record label such as Tara Thompson, the church sisters, Steven Tylor and many more. The label later signed artists such as Reba McEntire, Justin Moore, and Brantley Gilbert. In association with Universal Republic, Borchetta founded Republic Nashville, the first imprint under Big Machine Label Group, signing major country artist Martina McBride. Big Machine is based on Music Row in Nashville, Tennessee, and is distributed by Universal Music Group. Swift worked with experienced Music Row songwriters such as Troy Verges, Brett Beavers, Brett James, Mac McAnally, and The Warren Brothers. She formed a long-term working connection with Liz Rose. Taylor Swift was also signed by the Sony/ATV Tree publishing house, but left RCA Records when she was 14. The main genre produced by BMR is pop and Country. Unfortunately, Swift has not collaborated any songs on tour/ record with any other artists that are signed with BMR. All of her songs are distributed by Big Machine. Here is the evidence below:

Taylor Swift does have a Vevo-Channel. Taylor Swift has the most Vevo-certified videos.

          Convergence and Synergy:

• Taylor Swift is included in the most marketable artist, she is associated in plenty of brands including Diet Coke and Target, she also did a commercial for the brand Target, the advertisement included her latest album releases. Taylor Swift has a strong relationship with young celebrities, to connect with the fans, brands are the best way to get connected. By working with companies that have similar goals and values, this is the way to activate people who are already interested in your work because working in a brand/company that the audience(fan) believe in.

          Promotion and Targeting audiences

• Taylor Swift’s songs are suitable for very age group and gender, there is not a specific age group she aims at. Taylor swift relates to her fans by social media, Taylor tends to give brief insights into her life, she shares conversations with friends and fellow singers for example Ed Sheeran. One of her tweet was “that moment when you buy scissors and then you try to open them but you can’t because you “DON’T HAVE SCISSORS”, she vocalises those everyday thoughts and frustrations we all have somehow in our daily routine. She had more than 140 million followers and subscribers on Twitter, Facebook, YouTube and Instagram . Taylor Swift recently released a song called “wildest dream”, featuring her in it, which shows that she doesn’t stop working, she keeps her fans entertained by her new releases. Taylor has been to interviews on television to promote her new releases, on both October 22^nd and 23^rd , she appeared on “Good Morning America”, the appearance took place in New York City. Also, to promote her album she made a special concert appearance on the “The Ellen DeGeneres show”. Moreover, she made several radio interviews, including the Nashville-based Taylor Swift worldwide radio remote presented by Papa Johns. Also, Taylor visits other countries to promote her Album/songs.

        Hardware and Content:

• 1989 is the fifth studio album by singer-songwriter Taylor Swift. It was released on October 27, 2014, through Big Machine Records and it took her very long to get prepared for her album “1989”. Over the period of two-year time she collaborated with producer Max Martin and Shellback. Martin support as the album's executive producer alongside Swift ; allows Swift to gross correct decisions for her future albums. Furthermore, her latest album 1989 was recorded in many different studios e.g. jungle city in New York, Convey studios in Los Angeles, Lamby’s house studios in Brooklyn and many more. Swifts album “1989” has been released on CDs , however, her album “Red” has been released on vinyl.
• Following the release of her fourth studio album, Red, and its corresponding tour, Swift was "six months deep in the song writing process. In November 2013, the singer told Billboard: "There are probably seven or eight (songs) that I know I want on the record. It's already evolved into a new sound, and that's all I wanted. During the promotion for the album, Swift said that she "woke up every single day not wanting, but needing to make a new style of music than I'd ever made before. Taylor Swift does not have any record of there being any new hardware being used in the production of her music.